In today's digital era, customers expect Digital Product with curated content that speaks directly to who they are and what they need. This happened because our customers are empowered—they are served with unlimited brand choices, have the knowledge on good product, multifaceted and multichannel. When Digital Product fails to provide a great customer experience through its personalized content, it will eventually make customers move on to another product that does it better. But don't worry, on this new episode of Innovation Day, Gilang Maulana, Dinar Syahid and Apriliantono will share some insights on How to Wow Your Customer Through Good Personalization and Segmentation.